Website design for the most advanced Web3 gaming infrastructure platform, backed by a16z and built for game studios at scale.
(Research)
Blockus serves game studios building on blockchain, but their audience includes both Web3-native developers and traditional game studios with no blockchain experience. The website needed to explain a technically complex product clearly, build trust fast, and convert studios toward booking a demo.
(Experiment)
The site was structured around three core product areas: unified login, in-game commerce, and NFT management. Each section communicates a specific developer pain point and how Blockus solves it. Visual language was kept clean and technical to match the product's credibility and the backing of a16z and Altos VC.
(01)
Brand Design
Identity for Web3 Gaming
A visual system built to position Blockus as the most credible infrastructure platform in Web3 gaming. Logo, color system, typography, and brand guidelines designed to reflect enterprise-grade quality and hold up across product, marketing, and developer-facing materials.
(02)
UI/UX Design
Two Audiences, One Flow
The product serves both technical developers and studio decision-makers. Information architecture and page structure were designed so each audience finds what they need without friction, from SDK references to high-level product overviews.
Backed by a16z with $4M pre-seed. The standard Web3 gaming infrastructure for studios that want to ship fast and stay compliant.
Unified login and wallet section explaining Web2 and Web3 authentication with invisible multi-chain wallet support.
In-game commerce and NFT management pages structured around developer use cases and integration flows.
