Designing a crypto gambling platform where the game is just the beginning.
(Research)
Most crypto gambling platforms give you games and nothing else. No progression, no reason to return, no identity. Powerblocks needed a product that could hold mystery boxes, a $200,000 prize hunt, daily missions, cashback, XP levels, character customization, and a referral system without feeling like five products in one place.
(Experiment)
The platform was structured around a persistent navigation system covering the core areas: home, games, mystery boxes, rewards, and account. Each section handles a distinct job while feeding into the same XP and reward engine underneath. The character system gives players a visual identity that evolves with their activity, making progression feel personal rather than mechanical.
(01)
Brand Design
Street Energy, Platform Polish
The visual identity draws from street culture and crypto aesthetics. A deep dark base with neon green and purple accents sets the tone. The mascot, a drip-heavy dog character, runs through the entire product as the face of the brand, keeping the experience consistent from the landing page to the account screen.
(02)
Product Design
One Platform
The home screen surfaces the active prize hunt, available rewards, and mystery box options in a single view. Each section was designed to pull players deeper into the platform rather than just serving the immediate action. XP bars, mission counters, and cashback totals are always visible, giving players constant context on where they stand.
$1,000,000 in prizes across jackpots, mystery drops, and daily rewards. Every session has something worth playing for.
Neon buttons, drop cards, and a ticket creator with lucky dip. Vice City energy across every interaction.
Collect points, track task progress, manage your crypto balance across ETH, BTC, SOL and more, and watch your XP grow daily, weekly, and monthly from one screen.
Vice City dogs with chains, fits, and attitude. The client's vision turned into a full brand character system that makes BRRR impossible to forget.
